Logos, fonts and templates
Our brand guidelines are designed to be simple and straightforward to follow.
It’s really important that our logo and brand across are used consistently. This helps to build a strong professional identity for our organisation and will make sure we’re given credit for any work we’ve carried out.
Our logo
Our staff, students and collaborators must display our logo on any promotional or corporate material you produce. This includes publications, reports, presentations and websites.
- You should never create our logo from scratch. It won’t be consistent – and it’s much quicker to download it! Likewise, do not try to alter or edit the logo.
- Make sure the logo is legible. We have two versions of our logo.
- If you’re placing the logo on a light-coloured background – use the full colour version of our logo.
- If you’re placing the logo on a dark-coloured background – use the all white version of our logo.
- The logo text must be large enough to be readable.
- Our logo files have a transparent background.
- Our logo should always appear in full, with both logotype and graphic together.
For print
The EPS logo files are most appropriate for any printed materials, especially large format posters.
Use EPS for desktop software, including Adobe Creative Suite.
Email the Communications Team for a white EPS logo file.
For online
The PNG logo file is most appropriate for any digital logo use, such as websites or presentations. This file type is compatible with most software.
Download the NCAS Logo in White with Transparent Background (PNG)
Fonts
We use two font families.
The first is Gill Sans MT. You should use Gill Sans MT whenever possible. For example, in your presentations, printed materials, and posters.
The second is Nunito Sans. This is our online font. We use Nunito Sans on our website because it is designed to be easily readable on screen.
Colour palette
You should use our primary colour as the main colour in any materials you create. You’ll notice some secondary colours are used on our website, and for corporate communications materials. Secondary colours can be used to add decoration to your work, highlight certain information, or complement the primary colour.
Our primary colour is:
Earth Green
#186f4d
Our secondary colours are:
Ocean Blue
#35548c
Sky Blue
#EBF3F3
Mint Green
#C1DBC9
Sand
#EEE9D5
Presentation Templates
Google Slides
You can access our Google Slides Template via the Google Drive.
The template is a shared file. You must ‘Right-Click’ on the file, then ‘Create a Copy’ before making any changes to the file. Remember to move the newly created copy to your own Google folder.
Microsoft Powerpoint
You can download the latest Powerpoint templates in Standard or Widescreen format.
Science Poster Templates
You can download the latest NCAS conference poster templates in A1 Landscape or A0 Portrait size.
Email Signature
We recommend you add the National Centre for Atmospheric Science logo to your email signature. And, if you’re part of the Community for Change, we also recommend you add the Community for Change logo as a secondary logo in your email signature.
To make the process easy, we’ve provided a suitably sized version of each logo, which can be added to your email signature via your account settings. Simply download the logo, and add the image in your Gmail or Outlook settings.
Letterhead
You can use an A4 letterhead for formal correspondence.
Business card
You can use the business card template for networking opportunities.
Virtual Meeting Backdrop
Most virtual meeting software – including Zoom and Microsoft Team – allow you to choose a virtual backdrop.
We provide a National Centre for Atmospheric Science branded image of the atmosphere 4000px x 2250px (JPEG) for you to use. The image shows a blue, cloudy sky above mountains covered in green trees.
Workwear
Our workwear branding guidelines apply across the organisation, and specifically to the services and facilities managed by the National Centre for Atmospheric Science.
These guidelines ensure that our logo and visual identity are used consistently. They help to build a strong professional identity for our organisation and will ensure we are given credit for work we carry out.
They are created as a set of guiding principles for how workwear should be branded in different scenarios, with practical examples. Cost, sustainability and purpose are key considerations.
Photos
Tired of using a limited selection of overused pictures to describe your work? We’re developing a bank of high quality photography that shows the breadth of people and roles that make atmospheric science happen.
They can all be downloaded via Flickr and used for non-commercial purposes, with credit to National Centre for Atmospheric Science. Each image is provided with an example short description, which can be used as alternative text to describe the image for people with visual impairments.
Hopefully you’ll find images to elevate your next conference lecture, industry meeting, school visit, or department webpage. We’ll be adding more images soon.
National Centre for Atmospheric Science Photos on Flickr
Boilerplate text
A boilerplate is a single piece of text that describes our organisation. It’s essentially a condensed version of the About section of the website that can be used in press releases, event programmes, recruitment, and science publications. You can use or share our boilerplate:
National Centre for Atmospheric Science
The National Centre for Atmospheric Science is a world leading research centre, dedicated to the advancement of atmospheric science. Our research falls into three key areas. These are air pollution, climate and high-impact weather and long-term global changes in our atmosphere.
We also provide the UK with state-of-the-art services for observing and modelling the atmosphere. These include a research aircraft, advanced ground-based observational facilities, computer modelling and support, and facilities for storing and analysing data.
We play a significant and influential role in many international science programmes and provide advice, leadership and national capability in atmospheric science.
The National Centre for Atmospheric Science is supported by the Natural Environment Research Council, and has 250 members of staff embedded across UK universities and research institutes.
Website: www.ncas.ac.uk
LinkedIn: National Centre for Atmospheric Science
Instagram: ncas.uk
X (Twitter): AtmosScience
Facebook: UKAtmosScience
YouTube: AtmosScience
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